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Day 4. Friday, March, 13th

RESEARCH

Today we started the morning doing research about the company, the recycling culture in Brazil, social behavior, and the compromise of the company with environmental issues.
We did another brainstorm about the ways to approach the challenge.
Later that we had a interview with the counterpart, in this meeting (via cellphone) the counterpart gave us a short summary about the meaning of the challenge and what they expected from us.

After this we created a series of questions to ask at our next meeting with the company.

Resultado de imagen de reverse logistics

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Day 41, Tuesday; May 5th

Everything I wanted is Feedback Today our focus was on improving the website and validating the awareness videos, for that, we prepared a questionnaire for asking people what are their impressions about the videos. We got 138 responses.  We decided to add a quiz to the website page so that the evaluation can be more dynamic and people get more interested in recycling. We are worried about our questionnaires that are answerless. We need more answers.

Day 29 Friday 17/04/2020

THE CONTACT Mariana, one of the tutors, contacted a Tetra Pak consultor. He said they don’t use the plasm technology more, one technology that could split the poly-aluminum into plastic and aluminum. He also explained the recycling process to split the layers of Tetra Pak product, the poly-aluminum goes to the industry to make roofs and the paper becomes paper again. The Tetra Pak consultors did so many critics about the Brazilian Environmental Laws, the prefectures don’t want to do new debts with the recycling. The Tetra Pak company is searching and thinking about new methodologies to apply here in Brazil. We didn’t learn along with our lives how to recycle properly the material because we leave milk inside the box packages. The Industry doesn’t have so many persons interested in collect Tetrapak. The Chapadão do Céu, Goiás,  is a reference city in recycling. Our tutors oriented us to hear more people li