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Day 19. Friday; April 3rd


Vector illustration. people grow potted plants, a metaphor for the birth of a creative idea. business concept analysis. graphic design idea of project activity Premium Vector

The right path

We did a presentation about our idea and the way we are going to execute it. We show this idea to Ravel and he was excited about it. He told us some tips to organize our campaign and he also said to us that we probably needed to change our personas because the target one wasn’t related to the personas that we already had.
During the afternoon we changed our personas and everything was on a good path.




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Day 37. Wednesday. April 29th

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Day 35. Monday, April 27th

PROTOTYPES PRESENTATION Today we had a meeting with our counterpart aiming to show our three prototypes. The first one an awareness campaign based on the fact that people do not do separate their trash and, if they do, many people don’t know Tetra Pak packages are recyclable. Our second prototype showed data that comprove the cooperatives partnership feasibility and a possible way to reward these cooperatives for this partnership, and the third one a software to track the cooperative invoices and comprove the packages really arrived to recycling companies. Our counterpart like our ideas however there are several problems talking about cooperatives partnership feasibility and, one of them, is the fact that we can not validate this feasibility because quarantine does not allow us to contact the cooperatives and to hear from them how they would like to be rewarded. We tried the contact by phone but probably they are not working and the email answering rate was about 10%. After the co...