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Day 19. Friday; April 3rd


Vector illustration. people grow potted plants, a metaphor for the birth of a creative idea. business concept analysis. graphic design idea of project activity Premium Vector

The right path

We did a presentation about our idea and the way we are going to execute it. We show this idea to Ravel and he was excited about it. He told us some tips to organize our campaign and he also said to us that we probably needed to change our personas because the target one wasn’t related to the personas that we already had.
During the afternoon we changed our personas and everything was on a good path.




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Day 41, Tuesday; May 5th

Everything I wanted is Feedback Today our focus was on improving the website and validating the awareness videos, for that, we prepared a questionnaire for asking people what are their impressions about the videos. We got 138 responses.  We decided to add a quiz to the website page so that the evaluation can be more dynamic and people get more interested in recycling. We are worried about our questionnaires that are answerless. We need more answers.

Day 29 Friday 17/04/2020

THE CONTACT Mariana, one of the tutors, contacted a Tetra Pak consultor. He said they don’t use the plasm technology more, one technology that could split the poly-aluminum into plastic and aluminum. He also explained the recycling process to split the layers of Tetra Pak product, the poly-aluminum goes to the industry to make roofs and the paper becomes paper again. The Tetra Pak consultors did so many critics about the Brazilian Environmental Laws, the prefectures don’t want to do new debts with the recycling. The Tetra Pak company is searching and thinking about new methodologies to apply here in Brazil. We didn’t learn along with our lives how to recycle properly the material because we leave milk inside the box packages. The Industry doesn’t have so many persons interested in collect Tetrapak. The Chapadão do Céu, Goiás,  is a reference city in recycling. Our tutors oriented us to hear more people li